Job Description
Marketing Field Event Coordinator
JOB TITLE: Marketing Field Event Coordinator
EMPLOYER: Transylvania Concrete Coatings
DEPARTMENT: Office
REPORTS TO: Sales & Business Development Manager
EFFECTIVE DATE: March 2024.
SUMMARY: Manage and execute field event marketing initiatives with a team in lead generation best practices for our office to exceed booked, issued, and sale's targets. This will be achieved through event participation/sponsorship, partnerships, community outreach, related programs, and other outside networking. Will hire, train, create, and develop a Marketing Team to build brand awareness to generate sales leads in the local market through our partnerships.
DUTIES AND RESPONSIBILITIES:
- Develop and drive marketing initiatives to generate sales leads for sales representatives to follow up
- Recruit, Hire, Train, and develop an event marketing team and create accountability through established Marketer goals and KPIs
- Identify, schedule, and plan for the team of Marketers in assigned territories and events
- Responsible for budgeting and staffing within our affiliates
- Responsible for creating, ordering, and budgeting for all collateral inventory
- Responsible to work closely with the Sales Manager and their team to develop goals, develop KPI's, brainstorm events, and collaborate on data from events
- Collaborate with the local Operation and Installation Mangers to grow brand presence within the local market
- Develop timelines, organizational plans, and internal communications for cohesiveness and transparency across the organization
- Track and report metrics to evaluate performance and ROI of our partnerships and events
- Responsible for meeting and exceeding lead/sales quotas by executing field event coordination, scheduling/managing team, and working top tier weekly events established KPIs
- Execute and manage onsite lead generation activities weekly in event participation
- Attend home shows, fairs, festivals, events, etc.... educating customers and scheduling appointments
- Develop localized partnerships to allow onsite staffed display for lead generation/sales activity
- Optimize and leverage potential localized community entities with regional manager to create and implement event related sponsorship programs with onsite exhibitor presence
- Manage event tools, resources, and materials for event coordination, set up, tear down, and inventory
- Perform indoor work in a climate-controlled environment and outside work in varying temperatures and climates
- Perform other duties as assigned by supervisor/manager
QUALIFICATIONS:
- High School diploma or GED
- 2+ years' experience of successful lead generation and management positions in direct-to-consumer industries
- Strong recruiting and training skills
- Experience with budgeting and planning
- Experience and proven success in lead generation.
- Excellent verbal and written communication skills are required for communicating with internal and external parties in a manner that is both articulate and professional
- Ability to communicate effectively, to recognize, understand, and manage one's own emotions as well as others, and foster positive working relationships across all levels of the organization
- Self-starter with ability to manage and develop others in fast paced environments
- Ability to handle multiple priorities at one time
- Strong planning and organizational skills, including attention to detail
- Knowledge of current best practices and new strategies for field marketing
- Proficiency using Microsoft Office 365 (Outlook, Word, Excel, PowerPoint, Teams)
- Proficiency working with CRM's, desired Market Sharpe
- Ability to juggle various work activities and shift their attention from one task to another to meet the demands of different stakeholders without "dropping the ball"
- Ability to thrive in a fast-paced, high-energy, team-oriented environment and have a "roll up your sleeves" and "today not tomorrow" mentality
- Detail-oriented and can focus on the task at hand finding the most efficient and effective pathway to completion
- Ability to logically connect ideas, scrutinize and evaluate arguments, find inconsistencies and errors in work, solve complex problems, and engage in reflection
- Holding oneself responsible and being self-driven in accomplishing business goals, adhering to policies and being responsible for one's own actions, performance, and decisions
- Travel within the assigned territory as needed
- Evening and weekend availability/working nontraditional business hours
- Valid Driver's license with reliable and suitable transportation with ability to transport marketing materials and display to/from scheduled events.
- Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status)
DESIRED SKILLS:
- Experience in lead generation for residential home improvement industry.
- Leadership or supervisory experience in event marketing, retail, construction field, or home improvement industry.
COMPETENCIES:
- Problem Solving - Identifies and attempts to resolve problems in a timely manner; Works well in group problem solving situations.
- Oral Communication - Speaks clearly and persuasively in positive or negative situations; Listens and gets clarification; Responds well to questions; Participates in meetings.
- Teamwork - Balances team and individual responsibilities; Exhibits objectivity and openness to others' views; Gives and welcomes feedback; Contributes to building a positive team spirit.
- Organizational Support - Follows policies and procedures; Completes administrative tasks correctly and on time; Supports organization's goals and values.
- Professionalism - Approaches others in a tactful manner; Reacts well under pressure; Accepts responsibility for own actions.
- Quality - Demonstrates accuracy and thoroughness; Monitors own work to ensure quality.
- Adaptability - Adapts to changes in the work environment; Able to deal with frequent change, delays, or unexpected events.
- Attendance/Punctuality - Is consistently at work and on time; Arrives at meetings and appointments on time.
- Dependability - Follows instructions, responds to management direction; Commits to long hours of work when necessary to reach goals.
PHYSICAL DEMANDS AND WORK ENVIRONMENT:
- Lift/Move/Carry up to 50 pounds occasionally, up to 25 pounds frequently, and negligible amount consistently within perimeters of position responsibility.
- Continually required to sit.
- Continually required to talk or hear.
- Frequently required to utilize hand and finger dexterity.
- Continually utilize visual acuity to read technical information, and/or use a keyboard.
- Continually required to spend many hours on computer.
Job Tags
H1b, Work at office, Local area, Shift work, Weekend work, Afternoon shift